About Us

Vision&Mission

We want to change the way this world is perceived. We don't want the equestrian world to look perfect; we want it to look real.

We want to represent a new generation: more authentic, stronger, more ambitious.

A generation that isn't looking to fit in, but to forge its own path.

X Generation is not just what we are today.

It's what we are building.

Nuestra Historia

We've been around horses our whole lives. It's our passion, but it's also hard work.

We know what goes on behind the scenes: the hours, the pressure, the days when it's tough.

And we also know what it's like not to feel represented.

That's why we created X Generation.

Not just to design clothes, but to create identity.

To represent what it truly means to be a rider: strength, perseverance, and ambition.

Without giving up. Without stopping.

More Than a Brand

The horses you see above are ours. They are part of our lives and everything behind X Generation.

Someone once asked us how many hours we dedicated to our project. At the time, we didn't know how to answer because, honestly, we don't know. It's thousands. We never stop, and yet, when we're tired, we always end up joking and asking each other the same question:

"And you, how many hours do you dedicate to your dreams?"

In the end, it all comes down to that: two friends, a clear goal, thousands of hours behind it, and no intention of stopping.

Every garment is designed by us because we always wanted to do things our way. At X Generation, we do everything, from the idea to the final result, which led us to learn the entire process from scratch.

It wasn't the easy path, but it was ours. And on it, we discovered that this is also part of who we are.

Every collection has a name, and it's never a coincidence. They all stem from something very personal: animals that have been part of our lives and that, in some way, represent who we are.

And if one isn't there yet, it's simply because we haven't created a collection that is truly worthy of them yet.